Four levels. Every level ends with a real deliverable — not an exercise you leave behind.
ChatGPT
Claude
Gemini
Perplexity
DeepSeek
NotebookLM
Google AI Studio
Months of prompting and experimenting — yet what has actually changed in how you work?
The tools were never the problem. What's been missing is a way of working.
AI-era leaders are not better at AI — they are better at leading with it.
Three differences that determine whether learning transfers to work — or stays in the room.
AI's business impact doesn't come from the tools. It comes from what only you have — your data, your context, your judgment — multiplied by how well you and your team work with AI.
24 years designing leadership programmes across three continents.
Trusted by Indonesia's leading organisations.
Managing Partner, Tjitra & Associates
Professor at Zhejiang University (2004–2013). Senior Consultant at PwC. Senior Advisor for Pertamina’s EFMD Gold Award-winning programme (2020).
CEO, IWDemy · Programme Director, AI First
Builds programmes where leaders learn by doing — accelerated with technology. Leads the full AI First curriculum and content production.
ChatGPTClaudeGeminiPerplexityDeepSeek
QWenNotebookLM
GemsGoogle AI Studio
Poppy AI
Lovable
Beautiful.ai
Antigravity
Google VEO3
n8n
CrewAIWhich path fits you?
See Your Path ↓Four levels — Strategize, Prompt, Create, Build. Enter at Level 1, continue by role, or branch into a one-day intensive.
Before you choose a path, see the whole map — awareness, calibration, and your organisation’s AI readiness.
You can't lead an AI transformation you haven't lived.
Two Saturdays for leaders who want AI actually working in their organisation — not just talked about.
→ Selection by application. Priority to alumni actively applying AI in their organisations.
Ask about the next cohort →You direct the AI. The thinking is yours.
Two days to build a personal system for working with AI — using your actual work, not someone else's case study.
TAKE HOMEPersonal Prompt System
→ For professionals ready to move from experimenting to being intentional.
Ask about the next cohort →Level 1 (AI First Connect) is recommended but not required — and you can take these alongside Level 2.
Most people ask AI for answers. The few who pull ahead argue with it.
One day to change how you think — and build a Claude that already knows who you are.
→ For anyone whose AI still behaves like a search engine.
Ask about the next cohort →Sharper proposals, decks, and pitches — built with AI, in a day.
One day turning your real ideas into proposals and pitches that land — with AI as your writing partner.
→ For anyone whose work lives in proposals and pitches.
Ask about the next cohort →One in-house cohort of 20 leaders → 20 working micro apps.
Every AI First cohort ends with working AI apps built by your own people — each equivalent to Rp 15–50 million if built by a vendor. At a fraction of the cost, with full organisational context. Knowledge that doesn’t leave when people do.
Talk to us about in-house delivery →AI First is designed for leaders who already know where their business is headed — and want to ensure that they, not someone else, determine how AI changes the way their organisation works.
The quality of your dialogue with AI
reflects the quality of your thinking as a leader.
